As part of Universal Orlando’s Halloween Horror Nights 30, we created an immersive environment paying homage to the master of horror ceremonies—Jack. The Jack’d Up Experience brought thousands of guests to Cabana Bay Beach Resort into Jack’s world as he tempted them to step into his lair and see what the dark side has to offer.
Deliver an immersive walk-through and photo-worthy experience aligned with Jack’s intellectual property..
challenge
Deliver an immersive walk-through and photo-worthy experience aligned with Jack’s intellectual property..
approach
Leverage Jack’s iconic attributes to bring guests into his maniacal world.
solution
Guests were transported into Jack’s world through immersive decor and sound. As guests entered the experience, they could choose to place themselves into a blender—and with a touch of a button, they were pulverized into a cloud of smoke, creating an iconic and shareable photo op. After being blended, guests traveled to Jack’s lair, where he delivered a special message to all his unsuspecting guests.
solution
Guests were transported into Jack’s world through immersive decor and sound. As guests entered the experience, they could choose to place themselves into a blender—and with a touch of a button, they were pulverized into a cloud of smoke, creating an iconic and shareable photo op. After being blended, guests traveled to Jack’s lair, where he delivered a special message to all his unsuspecting guests.
