Replay at Pose Rooftop Bar - B Morrow Productions

Project Type: Pop-up Bar

Client: Gaylord National Resort

Location: Washington, D.C.

challenge

Transform and monetize an underutilized area of the resort with an eye towards Insta-worthy photo opportunities and incremental revenue.

challenge

Transform and monetize an underutilized area of the resort with an eye towards Insta-worthy photo opportunities and incremental revenue.

approach

Tapping into pop culture nostalgia, we wanted to deliver an experience focused on the late 80s and blending into the early 90s. Our design learned the vibrant neon colors and icons from the 80s like rubix cubes, cassettes, and VHS tapes.

solution

A graphic and colorful homage to the 80s bar, leaning heavily into fixtures, furnishings and equipment. We developed print graphic solutions to deliver unique themed finishes.

solution

A graphic and colorful homage to the 80s bar, leaning heavily into fixtures, furnishings and equipment. We developed print graphic solutions to deliver unique themed finishes.

unique features

80s themed pop-up bar
Five unique Insta-worthy environments
Vintage-inspired functioning arcade
Best of 80s music

scope

Concept & design
Scenic & Prop Procurement
Installation
In partnership with Nassal

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