We created an original world—Snow Factory—an anchor to the resort’s Christmas Celebration, which linked multiple attractions together in one story of a frozen factory that has turned into a wintery wonderland. The experience was designed and built in only three months, welcoming more than 100,000 guests safely during the 2020 holiday season.
Create an immersive, COVID-safe experience to anchor the client’s Christmas Celebration within a compressed 3-month timeframe.
challenge
Create an immersive, COVID-safe experience to anchor the client’s Christmas Celebration within a compressed 3-month timeframe.
approach
We designed with guest interactivity in mind, wanting to deliver something that looked permanent despite being a temporary installation. We also wanted to differentiate the experience from the neighboring Alpine Village area of the event, to create a totally different immersive experience for guests.
solution
We created an original world—Snow Factory—a frozen factory that has turned into a wintery wonderland. Experiences included:
Snowball Build and Blast: guests created their own snowballs and tossed them to race against the clock to score points
Snow Flow Mountain: two different ice slide experiences with varying thrill levels
Snow Plaza: a place to dance and play in snow flurries
solution
We created an original world—Snow Factory—a frozen factory that has turned into a wintery wonderland. Experiences included:
Snowball Build and Blast: guests created their own snowballs and tossed them to race against the clock to score points
Snow Flow Mountain: two different ice slide experiences with varying thrill levels
Snow Plaza: a place to dance and play in snow flurries