Project Type: Attraction

Client: SeaWorld Orlando

Location: Orlando, FL

challenge

Develop new stories that fit into the existing world of Sesame Street, that could be shared within small window spaces on the building facades, and fully integrated within an immersive experience.

challenge

Develop new stories that fit into the existing world of Sesame Street, that could be shared within small window spaces on the building facades, and fully integrated within an immersive experience.

approach

Complete immersion into the world of Sesame Street guided authenticity in our storytelling, as our team developed brand new storylines for beloved Sesame Street characters. Working in close collaboration with Sesame Workshop, we provided thoughtful and highly detailed set and show design, with a focus on their mission to help kids everywhere grow smarter, stronger, and kinder.

solution

We developed more than 60 themed windows for the 20 individual building facades, an immersive meet and greet experience, and story-driven props for the expansive retail space.

solution

We developed more than 60 themed windows for the 20 individual building facades, an immersive meet and greet experience, and story-driven props for the expansive retail space.

unique features

The Sesame Street Neighborhood is an authentic replica of the set
More than 60 themed experiences within the 20 building facades
Entirely new stories in the Sesame Street narrative

scope

Showset & Production Design
Field Art Direction
Prop Procurement
In partnership with Sesame Workshop

results

2020

Best New Amusement Park Attraction, USA Today’s 10Best Readers’ Choice Awards

authentic replica

Sesame Street Land at SeaWorld Orlando includes an authentic replica of the beloved show’s set in the United States

Sesame Street Land™

making SESAME STREET® happen

Project Type: Attraction

Client: SeaWorld Orlando

Location: Orlando, FL

challenge

challenge

approach

solution

solution

unique features

scope

results

2020

authentic replica