Inspired by the authentic charm of Texas Hill Country, we transformed the JW Marriott Hill Country into a rustic holiday wonderland filled with festive surprises and irresistible culinary experiences that delighted guests and drove incremental revenue. BMP turned imagination into reality, flawlessly executing every step from concept and site planning to fabrication, installation, strike, and storage—creating a truly memorable seasonal destination.

Solution

Reindeer Ridge transforms the resort’s convention center into a rustic, Texan Christmas wonderland. BMP custom-built nine unique facades, marquees, and structures that merge holiday aesthetics with the resort’s signature Hill Country style. Each piece features intricate details designed to surprise and delight guests, creating a warm and enchanting seasonal experience. It took six semi-trucks to deliver this level of décor transformation!

A signature element of Christmas at the JW Hill Country, Reindeer Ridge includes festive food and beverage outlets alongside its eye-catching décor. Over an eight-month product cycle, BMP executed the project from initial concept and site planning through fabrication, installation, strike, and storage, ensuring seamless delivery of this standout holiday attraction.

Solution

New Aesthetic

BMP introduced an entirely new Christmas aesthetic to JW Hill Country, blending rich seasonal textures with the cozy, authentic charm of Texas Hill Country and the resort’s signature rustic warmth to create a holiday experience both unique and unforgettable.

Themed Bar

The Fireplace Bar quickly became a guest-favorite spot for a festive holiday drink, increasing event revenue and overall guest satisfaction.

Lasting Quality

Designed with longevity in mind, these facades offer a smart investment, ready to be repurposed and expanded to support the event’s growth for years ahead

making RUSTIC CHRISTMAS happen

Project Type: Seasonal Event & Decor

Client: JW Marriott Hill Country

Location: San Antonio, TX

Challenge

Challenge

Approach

Solution

Solution

New Aesthetic

Themed Bar

Lasting Quality

Scope