As part of a Universal Orlando’s Halloween Horror Nights, we created an immersive environment themed after Netflix’s Stranger Things, which brought thousands of guests to Cabana Bay Beach Resort into the Byers’ family living room for a spine-tingling encounter with the Demogorgon, and to enjoy some treats at Scoops Ahoy.
Deliver an experience aligned with the Stranger Things intellectual property, on a compressed time frame with finite budgets.
challenge
Deliver an experience aligned with the Stranger Things intellectual property, on a compressed time frame with finite budgets.
approach
Leverage iconic scenes from the show to bring guests into the world of Stranger Things.
solution
Guests were surrounded with decor inspired by the series from the moment they stepped foot into the experience to the minute they returned to the lobby. We created a photo op in Will Byers’ living room, where guests could strike a pose as they tried to escape the Demogorgon. Then, they could enjoy a treat at the “Scoops Ahoy” ice cream shop from season three.
solution
Guests were surrounded with decor inspired by the series from the moment they stepped foot into the experience to the minute they returned to the lobby. We created a photo op in Will Byers’ living room, where guests could strike a pose as they tried to escape the Demogorgon. Then, they could enjoy a treat at the “Scoops Ahoy” ice cream shop from season three.
