In his role as Experience Design Manager for SeaWorld Parks & Entertainment, Erik Essig led the creative development from concept to opening day for Kraken Unleashed. The extensive ride refurbishment included the addition of virtual reality headsets—the first major roller coaster in the US to leverage VR technology. The VR overlay and attraction rebranding involved creating a completely custom, pre-rendered VR ride film, an original score, and re-theming of the queue and station area.
