unique features
- Nine distinctly-themed areas
- Cast of more than 80 actors
- Interactive guest experiences
- Spooky haunt walkthroughs
With many Central Florida venues closing their Halloween offerings due to COVID, our event design put guest and employee safety at the forefront of our creative decisions. The event was staged outdoors, all interactions involving actors were designed to naturally create a six-foot distance with guests, and face coverings were integrated into costume design, while maintaining a focus on story-driven experiences. Honoring the zoo’s commitment to conservation, we applied creative ideas to leverage existing zoo assets and leaned into conservation-minded procurement of new materials for holiday overlays.
Guest attendance exceeded expectations
Merchandise and culinary per caps outpaced goals
Event expansion planned in 2021
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