We brought new life to a legendary SeaWorld favorite—combining art direction, design, storytelling, and operations consulting to reimagine Journey to Atlantis. The result is a refreshed, full-sensory adventure that begins in the queue and carries guests through an epic ride experience.

Solution

BMP wove next-level features and innovative storytelling into every touchpoint—creating an experience that excites long-time fans while captivating first-time riders.

BMP incorporated next-level features and fresh storytelling in both its ride queue and its on-ride experience to provide a thrill to a whole new generation of explorers.

The ride incorporates SeaWorld’s pre-existing S.E.A. Collective, a crew of young scientists and explorers, who arrive in San Diego’s Mission Bay determined to uncover Atlantis’s ancient secrets. Global enthusiasts will recognize that the S.E.A. Collective scientists’ adventures connect across SeaWorld Parks worldwide, from their adventures at SeaWorld Abu Dhabi as well as Infinity Falls at SeaWorld Orlando. Guests join them as they uncover Atlantis’s ancient secrets, encounter mermaids who guard its mysteries, and
face the legendary Kraken determined to keep intruders away.

Solution

BMP wove next-level features and innovative storytelling into every touchpoint—creating an experience that excites long-time fans while captivating first-time riders.

BMP incorporated next-level features and fresh storytelling in both its ride queue and its on-ride experience to provide a thrill to a whole new generation of explorers.

Queue Murals & Graphics

We designed more than 30 original graphics and 10 large-scale murals to immerse guests in the story from the moment they step in line.

Story Overhaul

We crafted a bold new storyline filled with adventure, mystique, and discovery—remaining true to the ride’s roots while giving it a fresh, contemporary voice.

Ride Refresh

Without altering the original track, we reimagined the journey with new water features, a dramatic lift tower sequence, and other creative ride elements to deliver an experience that feels both familiar and brand new.

making SPLASHY STORIES happen

Project Type: Attraction

Client: SeaWorld San Diego

Location: San Diego, CA

Challenge

Challenge

Approach

Solution

Solution

Queue Murals & Graphics

Story Overhaul

Ride Refresh

Scope